On 13 November 2024, the ICC launched a new visual identity for the Champions Trophy with the release of a brand launch video, as the event returned for the first time since 2017.[18][19] On 14 November 2024, The PCB announced the schedule for trophy tour in the region of Pakistan-administered Kashmir. The PCB’s plan to take the trophy to cities in Pakistan-administered Kashmir was objected to by the BCCI.[20] On 16 November 2024, the ICC officially announced the global trophy tour for the Champions Trophy starting in Islamabad, with the cities in Pakistan-administered Kashmir excluded. The silverware journeyed across the eight participating nations. The global trophy tour concluded with India in January, as the trophy went back to Pakistan
